Who owns helen of troy

Click to see full answer. Similarly one may ask, does Helen of Troy own Revlon? Revlon Inc. The beauty business is the smallest segment for Helen of Troy , which also licenses brands to sell housewares and health products. Also, what does Helen of Troy company do? Helen Of Troy Limited is a global consumer products company that offers a range of solutions for its customers through a range of brands.

The Company is a global designer, developer, importer, marketer and distributor of a portfolio of brand-name consumer products. Known as Helen of Troy , the company manufactures and sells brand name beauty supplies across the globe. Products: Housewares, Health and Home, and. Did Helen of Troy love Paris? Aphrodite promised him the most beautiful woman in the world. This woman was Helen, the wife of King Menelaus of Sparta.

Aphrodite made Helen fall in love with Paris. Menelaus called together his allies in Greece. How did Helen of Troy die? The company also diversified its distribution channels from its traditional emphasis on department stores to include mass merchants, discounters, and supermarkets during this period. While the company continued to refine and expand its product line in the early s, it also focused on two new growth strategies: geographic diversification and additional licensing.

The company expanded its international licensing agreement to include 12 other European nations, including France and Germany, in By the end of fiscal , overseas sales accounted for nearly one-third of Helen of Troy's annual revenues.

Seeking a repeat of its success with the Vidal Sassoon brand, in Helen of Troy licensed global rights excluding Mexico and parts of Europe to apply the Revlon label to its hair care appliances. Contrary to some observers' warnings, the Revlon line did not cannibalize sales from the Vidal Sassoon products.

Helen of Troy expanded its rights to the Revlon brand to include ladies' shavers and artificial nails in That fall, the company made its first forays outside the hair care business with the acquisition of North American rights to Dr. Scholl's brand foot baths, foot massagers, and body massagers, as well as Dazey, Lady Dazey, and Lady Carel brand "hard hat" salon-style hair dryers and Turbo Spa products.

Helen of Troy suffered a fairly serious setback in , when the bankruptcies of three major customers, the poor performance of a subsidiary chain of beauty supply stores, and recession conspired to reduce net income by more than 55 percent from the previous year. Helen of Troy sold its faltering Beauty Biz Inc. The company reincorporated in Bermuda in , creating a holding company structure and taking advantage of tax and financing benefits in the process.

Industry analysts were unified in their optimism about Helen of Troy's future prospects. Both M. Principal Subsidiaries: International Appliances Ltd. Barbados ; Helen of Troy Services Ltd. Hong Kong ; Helen of Troy Corp. Toggle navigation. User Contributions:. Comment about this article, ask questions, or add new information about this topic: Name:. Chief Executive Officer, Director. Gary B. Independent Deputy Chairman of the Board.

Brian L. Chief Financial Officer. Vincent D. New Stories. Consumer products and appliance maker Helen of Troy Ltd said on Monday it was exploring a sale of its personal care business that includes Pert shampoo and Brut perfume brands. Quote and financial data from Refinitiv.

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